FAQs
Questions we hear a lot.
Plain answers to the most common questions women ask before joining NEW U.
+What is functional nutrition?
Functional nutrition looks at the whole body — not just the scale. We use food, lifestyle, and habit work to address root causes of symptoms like low energy, migraines, gut issues, sleep problems, and hormone disruption. Where conventional advice often treats the symptom, functional nutrition asks what's driving it. We're certified functional nutrition coaches, not licensed medical providers — we work alongside your doctor where helpful.
+What is a macro? Why does NEW U coach with macros?
Macronutrients (macros) are the three categories of nutrients in food that provide energy — protein, carbohydrates, and fats. Coaching with macros means we work with totals (e.g., 130g protein, 180g carbs, 60g fats per day) instead of restricting food groups or counting only calories. For most women we coach, hitting a protein target is the single biggest lever for sustainable fat loss, energy, and body composition change.
+Is NEW U a diet?
No. We don't sell a diet, a cleanse, or a 30-day fix. We teach women how nutrition actually works so they can build a way of eating that lasts the rest of their life. Macros, protein, real food, sleep, behavior change. The 'diet industry' depends on you needing them forever. We're trying to put ourselves out of a job.
+Who is NEW U coaching for?
Women who are tired of the cycle — diet, lose, regain, repeat. Especially women in their 30s, 40s, 50s navigating motherhood, perimenopause, hormone shifts, or health issues that haven't responded to surface-level advice. We coach women who want to feel strong and energetic — not just smaller.
+What's the difference between 1:1 coaching and group coaching?
1:1 coaching is the highest level of personal attention — custom macros, weekly individual check-ins, direct coach access, and a fully tailored plan. Group coaching uses the same methodology but in a small-cohort format with weekly group calls, a private community, and shared accountability. 1:1 is the fastest, group is more accessible and adds peer support. Both work — pick the one that fits your life and budget.
+How is Amy's BCBA training used in NEW U coaching?
Amy is a Board Certified Behavior Analyst (BCBA) — a credential earned through graduate-level training in the science of behavior change. In coaching, that translates to a focus on the part most programs ignore: how to actually change a habit, what triggers your patterns, why motivation fails, and how to build a plan that survives a hard week. It's the difference between knowing what to eat and actually doing it.
+Do I have to count calories or weigh food?
For most of our programs, you'll track macros for a period of time — usually using a phone app — to build awareness and hit your protein target. We frame it as learning a skill, not a forever sentence. Most women stop tracking once the patterns are internalized. We have non-tracking versions of habit and functional coaching too if that's not for you.
+I have migraines / gut issues / perimenopause symptoms — can NEW U help?
This is exactly where Amy's functional nutrition work shines. She walked through chronic migraines herself and built her practice on root-cause investigation — food triggers, deficiencies, lifestyle patterns. We don't diagnose or treat medical conditions, but we do help you investigate what your body is responding to and build a nutrition + lifestyle protocol that supports healing. We coordinate with your medical provider where it helps.
+Do you work with women who are pregnant or postpartum?
Postpartum, yes — once you're cleared by your provider, we can support you on body recomposition, energy, breastfeeding-aware nutrition, and getting your strength back. During pregnancy itself we don't run weight-loss programs (not appropriate), but we do support women on energy, nutrient density, and habit work that carries into postpartum.
+How long does it take to see results?
Honest answer: depends on where you're starting and what 'results' means. Energy and habit shifts usually show in the first 2-4 weeks. Body composition change shows on a longer timeline — 8-12 weeks for noticeable, 6-12 months for transformational. We don't promise dramatic-before-and-after photos because the women who stick around aren't chasing those — they're building a life.
+How do I get started?
Send us a note from the contact page with where you are now and what you want next. We'll respond within one business day with a recommendation on which program fits, or — if we're honestly not the right fit — pointers to who might be.
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