Strong. Confident. In control of your health.
We're Jen and Amy — certified functional nutrition coaches who help women navigate fat loss, energy, and lifelong wellness through macros, behavior change, and real education. No gimmicks. No shame. Just a simpler path to feeling your best.
Coach Jen + Coach Amy
Functional Nutrition Coaches
Why NEW U is different
Find the coaching that fits your life.
Whether you want one-on-one attention, the energy of a small group, or just to finally understand macros — we have a way in. All of it built around sustainable habits, real food, and the science of behavior change.
For women ready for personal attention
1:1 Coaching
Custom macros, weekly check-ins, and habit work tailored to your body, schedule, and goals. The fastest path from confused to confident.
Apply for 1:1Community + accountability
Group Coaching
Small-group coaching with women in the same season of life. Same expert support, lower investment, plus the lift of doing it together.
Join the groupMacros made simple
Macros & Meal Plans
Learn the macro framework that finally moved the needle for both of us. Custom targets, real food, plug-and-play meal templates.
Learn macrosRoot-cause work
Functional Nutrition
Energy, gut, sleep, migraines, hormones, perimenopause — Amy leads functional nutrition coaching that goes beyond the scale.
Functional intakeBehavior change that lasts
Habit Coaching (BCBA)
Amy applies Board Certified Behavior Analyst training to the part everyone struggles with — actually doing the thing, every day, when motivation fades.
Build the habitsFree + ongoing
Education Library
Macros 101. Protein targets. Reading labels. Decoding hunger cues. Short, plain-language explainers we add to every month.
Browse educationWhat we coach — and why.
Every program at NEW U is built on three non-negotiables.
Health > Appearance
We prioritize how you feel — energy, strength, sleep, mood, confidence. The body you want is the by-product of caring for the body you have.
Simplify the Path
No 47-step protocols, no eliminating entire food groups forever, no fear-mongering. Real food, the right amounts, repeat. We make the complicated parts plain.
Educate & Empower
We coach you so you don't need a coach forever. Every program teaches the why, so the changes outlast the engagement.
“Our mission is to empower women through accessible education on nutrition and fat loss — prioritizing health and well-being over appearance.”
Coach Jen + Coach Amy
NEW U
Nutrition · Exercise · Wellness — Made Simple
Two coaches. One mission. A simpler path to wellness.
Jen and Amy started NEW U because the nutrition industry is built on confusion — and women pay the price. We've both lived it: yo-yo dieting, food sensitivities, migraines, postpartum struggles, the endless cycle of plans that never stuck. What did work was education, macros, and a coach in your corner.
Now we coach other women the same way — focused on the long game. We're both certified functional nutrition coaches; Amy is also a Board Certified Behavior Analyst (BCBA), which means we don't just hand you a meal plan, we help you actually change your habits.
Macros, not restriction
Eat real food, hit your protein, see your body change.
Education-first
We teach you the why so the changes outlast the program.
Functional nutrition
Root causes, not symptom-chasing — energy, gut, hormones, sleep.
Women coaching women
Built specifically for women juggling work, family, and health.
Ready for your NEW U?
Send us a note about where you are now and what you want next. We'll match you to the right program — or tell you honestly if we're not the right fit.