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Functional Nutrition · Fat Loss · For Women

Strong. Confident. In control of your health.

We're Jen and Amy — certified functional nutrition coaches who help women navigate fat loss, energy, and lifelong wellness through macros, behavior change, and real education. No gimmicks. No shame. Just a simpler path to feeling your best.

Education-first coachingMacros + sustainable habitsWomen coaching women
Coach Jen Snyder and Coach Amy Sheefel, NEW U Coaching founders

Coach Jen + Coach Amy

Wellness + Nutrition Coaches

Why NEW U is different

EducationFirst, not last
MacrosReal food, not gimmicks
FunctionalNutrition certified
BCBABehavior-science backed
WomenCoaching women
Programs

Find the coaching that fits your life.

Whether you want one-on-one attention or the energy of a small group — we have a way in. Both built around sustainable habits, real food, and the science of behavior change.

Our 1:1 Coaching

Nourish & Navigate

Custom macros, weekly check-ins, and habit work tailored to your body, schedule, and goals. The fastest path from confused to confident.

Apply for Nourish & Navigate

Our Group Coaching

Fit & Flourish

Small-group coaching with women in the same season of life. Same expert support, lower investment, plus the lift of doing it together.

Join Fit & Flourish

Genetic testing · Labs · Peptides + GLP

Medical Wellness

Root-cause health using your genetic blueprint and lab markers. Personalized peptide protocols, GLP-1 support coaching, and nutrition aligned to exactly what your body needs.

Learn about Medical Wellness
Our Three Beliefs

What we coach — and why.

Every program at NEW U is built on three non-negotiables.

01

Health > Appearance

We prioritize how you feel — energy, strength, sleep, mood, confidence. The body you want is the by-product of caring for the body you have.

02

Simplify the Path

No 47-step protocols, no eliminating entire food groups forever, no fear-mongering. Real food, the right amounts, repeat. We make the complicated parts plain.

03

Educate & Empower

We coach you so you don't need a coach forever. Every program teaches the why, so the changes outlast the engagement.

“Our mission is to empower women through accessible education on nutrition and fat loss — prioritizing health and well-being over appearance.”

Coach Jen + Coach Amy

NEW U

Nutrition · Exercise · Wellness — Made Simple

About NEW U

Two coaches. One mission. A simpler path to wellness.

Jen and Amy started NEW U because the nutrition industry is built on confusion — and women pay the price. We've both lived it: yo-yo dieting, food sensitivities, migraines, postpartum struggles, the endless cycle of plans that never stuck. What did work was education, macros, and a coach in your corner.

Now we coach other women the same way — focused on the long game. We're both certified functional nutrition coaches; Amy is also a Board Certified Behavior Analyst (BCBA), which means we don't just hand you a meal plan, we help you actually change your habits.

Macros, not restriction

Eat real food, hit your protein, see your body change.

Education-first

We teach you the why so the changes outlast the program.

Functional nutrition

Root causes, not symptom-chasing — energy, gut, hormones, sleep.

Women coaching women

Built specifically for women juggling work, family, and health.

Meet the coaches
FREE RESOURCES

Start here — on us.

Real education, no fluff. These guides are built for the woman who is tired of guessing and ready for answers.

FREE GUIDE

Why Am I Still Not Losing Weight?

5 Root Causes Women Over 35 Keep Missing

You're doing everything right — eating clean, staying active — and still not seeing results. This guide breaks down the 5 real reasons your body isn't responding the way it used to, and what to do about each one.

  • Hormones & perimenopause
  • Stress & cortisol
  • Gut health
  • Self-sabotage patterns
  • Metabolic adaptation
Download Free Guide
WEEKLY NEWSLETTER

Stay in the loop.
Real talk, every week.

Weekly nutrition tips, women's health education, client wins, and first access to programs and challenges — straight to your inbox. No fluff, no spam.

No spam, ever. Unsubscribe anytime.

Ready for your NEW U?

Send us a note about where you are now and what you want next. We'll match you to the right program — or tell you honestly if we're not the right fit.