Meet Coach Jen + Coach Amy.
Two certified coaches. Two real-life journeys with food. One mission: help women take back control of their health.
Education First
We teach you the macros, the why behind hunger cues, and how to read labels. The goal is fluency, not dependency.
Real Food
Macros, protein, and real meals you actually want to eat. No elimination diets, no detoxes, no shame.
Functional Nutrition
We look at the whole body — energy, sleep, digestion, hormones, perimenopause — not just the scale.
Behavior Science
Amy's BCBA training means we coach the habits, not just hand you the plan. The work that lasts is the work you can keep doing.
Who you're working with
Jen Snyder
Founder · Functional Nutrition Coach
Wife. Mom of two teenage daughters. Recovering yo-yo dieter.
My journey with dieting was a roller coaster — started in high school and continued through years of calorie cutting, Beachbody workouts, and post-pregnancy frustration. Nothing really stuck. Around my 40th birthday I tried a macro-based approach with a coach, and for the first time things actually changed — the weight, my energy, my relationship with food.
That experience is why I built NEW U. The nutrition industry is loud and confusing. Women deserve a coach who teaches the why, not just hands out a meal plan. I coach with education, encouragement, and empowerment — so the changes outlast the engagement.
- •Certified Functional Nutrition Coach
- •Macros-based meal plans
- •Specializes in sustainable fat loss
- •Mom of two teen daughters
Amy Sheefel
Co-Coach · Functional Nutrition · BCBA
Wife. Mom of two. Migraine warrior turned functional nutrition coach.
For as long as I can remember, I struggled with migraines — worse in college, despite every medication I tried. About 15 years ago I started cleaning up my diet and noticed the frequency drop. From there I moved to a functional doctor to look for root causes, and eventually got certified as a Functional Nutrition Coach myself.
I also bring my Board Certified Behavior Analyst (BCBA) training to this work. Health changes don't fail because of bad meal plans — they fail in the behavior change. I help women bridge the gap between knowing what to do and actually doing it, every day, even when motivation fades.
- •Functional Nutrition Coach
- •Board Certified Behavior Analyst (BCBA)
- •Root-cause work: migraines, gut, energy
- •Behavior-change specialist
Empower women through accessible education.
Our mission is to empower women through accessible education on nutrition and fat loss — fostering a mindset that prioritizes health and well-being over appearance. We aim to simplify the path to wellness, inspiring women to feel their best and embrace a healthier lifestyle with confidence.